YouTube is the largest & popular online video platform in the world. Moreover, it is the second-largest search engine in the world after Google. People upload around 720,000 hours of fresh video content on YouTube every day. Without optimizing your title, description, thumbnail, tags, captions, and other YouTube video elements, there is a high chance that your videos will get lost in the crowd of too many videos. Thus, implementing a proper strategy for YouTube SEO can help your content reach a wider audience by targeting people who do keyword searches related to the topic of your video.

In this article, we’re going to walk you through some useful YouTube SEO tips to help rank your YouTube Channel.

First, we understand YouTube SEO.

What is YouTube SEO?

It is the process of optimising videos on YouTube to improve their rankings in YouTube search results. YouTube has an intricate algorithm that decides how your video will rank in YouTube searches. However, if you follow the proper YouTube SEO strategy, you can increase your views, subscriber count, brand visibility, and revenue.

YouTube SEO is one of the best YouTube marketing strategies to thrust your videos into the spotlight and get more views.

Here are our top tips to rank your videos on YouTube:

Do Keyword Research

Keywords are the key element of  YouTube SEO. YouTube determines which video to index and shows it at the top of its search results based on the keywords. Thus, it is crucial to research trending keywords related to your topic. Once you choose the most trending keywords for your video, add them to the title, description, and tags (while uploading your video).

Give a Relevant Title to Your Video

After conducting keyword research, choosing the video title is the next step in the YouTube SEO strategy. You must select a solid video title that is both trending and related to the topic you will cover. It will help index your video on YouTube (as well as on Google). Moreover, you can edit your title over time by adding new keywords. It will help to keep your videos optimized for a longer time. Check the video below, here are some optimized title and description suggestions for your video on fast backlink indexing.

Write a Proper Description of Your V ideo

In the box beneath each YouTube video, you can write a detailed description of your video. Try to write it in the simple and most understandable way. You can give all the necessary information about your video in this box, such as describing your video in simple words, illustrating the topic it covers, etc.

Include the Right Tags for the Video

Tags are another significant SEO factor for ranking your video on YouTube. They are one of the factors YouTube uses to determine the subject of a video and index it.

Try to include a maximum of 4-5 targeted tags that explain the subject of your video. Start with your primary keyword, then add secondary keywords, followed by one or two long-tail keywords.

Only include relevant tags, and keep them as similar as possible.

Create An Impressive Video Thumbnail

A video thumbnail is a small image that lets viewers see the preview image of your video. You can create an eye-catching thumbnail to grab the attention of more users and intrigue them to click on your video to see it.

YouTube automatically assigns a thumbnail for your video, or you can upload your custom thumbnail once your account gets verified.

Choose the Best Video Marketing Company for Your Business

Today, YouTube is the primary source of information, educational and entertainment-based content. You can either market your video by yourself or you can take the services of any professional marketing agency to grow your business on YouTube. However, if you hire a reputed video marketing agency in India, the chances of your channel getting more views, engagements (likes, shares, and comments), website traffic, subscribers, lead generation, and conversions will increase.

Create Compelling and Long Videos

Longer videos (greater than 15 minutes) can outperform shorter videos in YouTube search results, as per one study conducted on YouTube ranking factors. In addition, if they are engaging and informational or entertainment-based, the chances of their ranking on YouTube increase manifold. Moreover, if you post longer videos on your channel, it will have more space for ads, which means more revenue for you.

Post Videos That are Educational, Entertainment-Based, or Both

The video you post should provide value to your viewers, whether it is educational, entertainment-based, or both. If viewers find your content helpful, they will return for more or refer your videos to their friends and family members, eventually increasing the number of views on your existing or future video content.

Final Thoughts

Today, with a large number of videos being uploaded on YouTube every day, it is imperative to work on YouTube SEO to rank your videos at the top of  YouTube search results. The above tips can help you rank your YouTube videos in Google search as well as on YouTube search results. If the above strategies don’t meet your needs, feel free to reach out to us today for affordable SEO service packages, designed to ensure your success