Get Clients for Your Digital Marketing Agency in 2024

Sometimes the job that we do for others is indeed tough when we do it for ourselves. One such task is getting clients for a digital marketing agency. Establishing a digital marketing agency needs a clear vision, planning, and dedication. But once you fulfill these Herculean tasks, the next challenge is getting your first clients for your digital marketing agency who can trust your service. How to convince brands to trust your agency is a question that can get on the nerves of any newly set up digital marketing agency. Here are steps to follow when you are searching for clients.

The first thing you need to know, even before starting an agency, is whom you plan to serve. Be very clear about the business sector you plan to provide your services to. A potential client is someone likely to become your customer in the future. Understanding what business behavior, you can serve the best, is easy if you already have existing clients. But for starters, it can be tricky. Define your target client criteria like Geographical location, Business size, the industry they serve, products that you can offer.., etc. Be specific with every detail about the client you would serve, from their strength to their character.

Lead generation is the next step. It is the initiation of consumer’s interest in your product. After defining the basics, you need to reach your potential clients, who trust you for their business. Take the basic route of finding clients following the characteristics that you have defined above. It can be searching directories like YellowPages, White Pages, Manta etc that contain companies organized according to geographical location, business type etc. Find their phone contacts, email addresses or web links and get in touch. Another way is the use of social networks like LinkedIn, Facebook, Instagram…, etc. It can help you reach the stakeholders conveniently and convince them of your service. You can rely on other methods too, like databases, website extraction…, etc.

After lead generation, it is necessary to verify the leads obtained. Often you will get email addresses and phone numbers that are fake or don’t work. You need to clear this list and filter those which work. Various lead generation tools can help you do manual work like collecting the data of your target from social sites and fully present you. You need to know your clients at a deeper level, the work process they follow, their work ethics and what your conversion chances are. It will help you to anticipate whether your potential clients are interested, or signal you to move on if they are not. It makes segmentation and personalization much easier.

The next step in the ladder is to present yourself as the digital marketing agency they can trust. You have to start treating yourself like your own client. You already have enough knowledge about how you would plot the marketing tactic for your client. Do that for yourself. Sell your brand to your clients. You can start by creating a portfolio. Your portfolio speaks of your expertise. If you have previous experience in the field, include the reviews and testimonials of your most satisfied customers. For example, if you have previously served a content marketing company, show the content that your team wrote for them and how it was able to generate the expected returns. Digital marketing certificates from your team that show expertise in various domains can give credibility to your claims. You need to pitch yourself as the best agency that can give voice to your client’s brand. Being in a similar domain of work helps a lot. For example, if you want to attract clients from the cosmetics industry, create a portfolio highlighting your expertise in handling clients selling cosmetic products. A well-crafted video portfolio for the social media marketing of your digital agency can help potential businesses find you.

Finding the best digital marketing agency in India is the goal of most B2B and B2C companies. Start aiming for new clients and finding them in social networks, website extraction, lead databases and tools to find highly targeted leads and promote today.