Search engine optimization (SEO) plays a vital role in attracting visitors and building a robust online presence. And a good SEO service can take your business to the next level by implementing a viable and cost-effective way to boost your website traffic. However, the world of SEO keeps evolving with every passing year. So, it’s crucial to stay updated with the latest SEO statistics, facts, figures, and trends.

In this article, we are going to give you a sneak peek into the important SEO statistics, facts, and trends for 2024–25. Have a look!

Some Important SEO Statistics & Facts

• Google currently accounts for over 79% of total desktop search traffic in 2024, followed by Bing (7.27%), Baidu (6.55%), and Yahoo (5.06%).
• When users browse the search engine, there is a 60% probability that they will open the top three search results.
• According to B2B marketers, SEO and organic traffic drive more traffic and leads than any other marketing campaign.
• The top Google search result has a click-through rate of 34.36%. And the result in position 1 has 3.8 times more backlinks than the results in positions 2-10.
• A long-term SEO strategy provides better results than any paid advertising. If implemented effectively, organic SEO can outperform paid SEO.
• High-quality content with prominent LSI keywords is used by Google to rank a website. And, the top-ranking Google article has an average content length of 1,447 words.
• Search engines drive up to 300% more traffic to content sites than social media, demonstrating the value of optimising your content for search engines.
• The most successful strategy to rank content in search engines is to combine high-quality content with link building. When link building and high-quality content are coupled, they have the potential to skyrocket web traffic.
• On-page SEO factors such as unique and well-written content, a good title and description tag, proper heading and subheadings, images with descriptions, and well-composed URLs can improve search engine rankings.

Top SEO Statistics & Trends

Now, let’s have a look at the top SEO trends to boost your rankings in 2024-25.

Include Video Content

Including video content on your website is one of the top SEO trends in 2024. Video marketing can keep viewers engaged on your site. You can connect an optimized YouTube Video to your website. However, video content must contain useful information with a proper storyline to which your audience can relate.

Content Must Be According to Google’s EAT Principle

The quality of content is the most important factor for ranking on Google. However, not many businesses know what “quality content” means. Quality content refers to informative and original content that follows Google’s EAT principle. EAT is an abbreviation that stands for expertise, authoritativeness, and trustworthiness. Google uses these factors to determine the top search results.

Include More Long-Form Content to Improve the Ranking

Long-form content is still the most effective strategy to drive consistent traffic to your site. Detailed content with relevant information can drive the most organic traffic, generating three times more traffic on Google than the content of average length.

Use Local SEO

Local SEO can help your business get more traction in search engines. It has been observed that Google and other search engines highly emphasise localised search results. If your business serves a specific geographic area, then you can benefit from local SEO. Today, SEO companies rely on local SEO to attract more traffic to their clients’ websites.

Include Evergreen Content

The best thing about evergreen content is it stays fresh and relevant for readers over a long time. Don’t use directly AI tools created content on your website. The focus should be on the quality of the content. It is a good idea to go back and repurpose your existing content. But if you include evergreen content on your website, it can drive better traffic for many years to come.

Make Your Website Mobile-Friendly

It is another important SEO trend to follow. Nowadays, mobile-friendliness is one of the key ranking factors used by search engines. When ranking, Google looks primarily at the mobile version of a website. Therefore, your website should provide a fast-loading speed and a better user experience.

We hope our above-compiled list has helped you to learn about SEO statistics, facts, and the latest trends. Moreover, if you’re looking for the best SEO agencies to work with, then be sure to choose only those that include the above-mentioned trends in their SEO package.